Xinxin Li

Designer &
Researcher

Exploring how people experience, interpret, and access information, objects, and environments.

  • UX Research
  • Museum & Visitor Experience
  • Accessibility
  • Industrial Design

A practice across the physical, digital and cultural.

Selected work

View work index
01

UX Research / Information Architecture

DH@UofT Redesign

Reorganizing a digital humanities website around the tasks of discovering events, finding collaborators and accessing research opportunities, through research, information architecture and prototype testing.

2026

  • UX Research
  • Information Architecture
  • Usability Testing
02

Museum Accessibility / Visitor Experience

ROM Accessibility Evaluation

A course-based accessibility audit examining how visitors find, understand and use access features at the Royal Ontario Museum, with a proposed five-part action plan.

2026

  • Accessibility
  • Museum Research
  • Visitor Research
03

Qualitative Research / Spatial Experience

Women’s Public Fitness Space Study

Exploring how social interactions, spatial conditions and access to guidance shape women’s comfort and participation in shared fitness environments.

2025

  • Qualitative Research
  • Spatial Experience
  • Human Factors

TODO: project imagery

How I work

Research connects the practice.

  1. 01

    Observe

    Semi-structured interviews · Visitor observation · Accessibility audits · Contextual research

  2. 02

    Understand

    Affinity mapping · Thematic analysis · Journey mapping · Content analysis · Competitive analysis

  3. 03

    Frame

    Research questions · Problem framing · Information architecture · Stakeholder analysis

  4. 04

    Make

    Wireframing · Storyboarding · CAD · Physical and digital prototyping · Exhibition concepts

  5. 05

    Test

    Usability testing · Prototype testing · Visitor evaluation

  6. 06

    Reflect

    Research synthesis · Recommendations · Design iteration

Selected work / continued

Objects, interpretation & experience

Research interests

Ways of seeing.
Ways of accessing.
Ways of knowing.

Explore my research interests →

Museum and Visitor Experience

How visitors engage with cultural environments, exhibitions, information and objects.

Accessibility and Inclusive Design

How museums and designed environments can support different sensory, cognitive, linguistic and physical ways of accessing information.

Multisensory Interpretation

How interpretation can move beyond visually dominant modes of communication.

Background

From designing objects
to understanding experiences.

My practice grows from industrial design into human-centered design, UX research and museum studies—with visitor experience and accessibility as connecting concerns.

I am currently completing the Combined Degree Program at the University of Toronto: a Master of Information in User Experience and a Master of Museum Studies.